Tag Archives: marketing

While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry.  Shoppers are using social …

Finding ways to kick their social media outreach up a notch has helped independent home improvement retailers across North America solidify contact with customers and make inroads with new shoppers. But scheduling your social media outreach shouldn’t be a daunting …

Marketing your business strategically is more important than ever as customers quickly adopt new shopping habits and view the retail experience through a new lens of safety and security during the pandemic. The Association of National Advertisers (ANA) recently published …

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …

At the True Value 2020 Spring Reunion, company leaders and independent retailers say the strategic investments True Value has made in recent years are beginning to blossom. Held Feb. 13-16 at the Ernest N. Morial Convention Center in New Orleans, …

For the first time in many years, members and guests attended the Do it Best Spring Market in February at the Indiana Convention Center in Indianapolis. Three years ago, the co-op announced it would be transitioning both of its annual …

A new article from email marketing resource Campaign Monitor highlights the ways strategic email marketing campaigns can bring fresh results for all industries, including independent home improvement. Check out some of the key highlights from the report below and explore …