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Tag Archives: marketing

3 Ways to Optimize Your Website for Voice Search

voice search

Your company’s SEO strategy is a moving target. With each year come new tech advances requiring retailers to shift their tactics and find new ways to rank as highly as possible for maximum exposure on customers’ search engine results pages. …

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How Tractor Supply Sows Digital Success

tractor supply

As many businesses struggle with competition from e-commerce giants, a new article from financial magazine The Motley Fool shines a light on Tractor Supply Co.’s digital achievements. The article says the company’s e-commerce growth has doubled for 29 consecutive quarters. …

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In Conversation: True Value CEO Reflects on 2019 Fall Reunion

true value ceo

During the True Value 2019 Fall Reunion, president and CEO John Hartmann took time to speak to Hardware Retailing about how the company’s new supply chain upgrades, digital marketing programs and other new initiatives will empower the retailers who choose …

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True Value Focuses on the Future at 2019 Fall Reunion

2019 fall reunion

Thousands of independent home improvement retailers gathered in Chicago Oct. 3-6 to celebrate True Value’s 2019 Fall Reunion. For retailers and True Value leadership alike, it was a chance to share success stories, explore special buying opportunities and look ahead …

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In Case You Missed It: Great Lessons From the Past Year of Hardware Retailing

independent home improvement business

Operating an independent home improvement business is no small feat. Even though your store hours may say one thing, you know that thinking of how to better your operation doesn’t stop, even when the doors are locked and the lights …

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Middleburgh PRO Hardware Helps a Town Rebuild

heather and rich

In 2018, Middleburgh PRO Hardware received its town’s Business of the Year award, an honor giving tribute to a business with an extraordinary history of supporting its community. Rich and Heather Vilegi, store owners, have never faltered in giving back …

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3 Changes Retailers Should Know About Google Ads

google ads

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

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Using Digital Strategies to Grow Closer to Customers

digital strategies

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

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