Tag Archives: marketing

When Whitmore Ace Hardware got a surplus buy on boxes of disposable rags, director of marketing Laurie Becker saw an opportunity to get creative with merchandising. Instead of just stacking the boxes on a regular pallet display, she challenged managers …

Click the picture to download a PDF of this story. By Chad Husted, chusted@nrha.org Driving Sales in a Small Space Big or small, retail businesses can be compared by one metric: sales per square foot. At Kendall’s Ace Hardware in St. Paul, …

Building an email list is no small feat, and once you have customers on your list, you want to keep them interested in what you have to say and what you have to sell. Review the following tips to be …

Charred beef. A cold beer. Sunshine on your back. What could be better than that? Adding a little competition to heat everything up. The competitive fire is alive and well in Walker, Minnesota, where the Burger Battle is hosted by …

There’s a reason offering strong customer service is a common mantra for independent home improvement retailers: It’s an extremely important component of a retailer’s business when competing with big boxes and e-commerce competitors. But store services can play just as …

Lowe’s has finalized a deal to become the official home improvement retail sponsor of the National Football League (NFL), it announced in a press release. The contract runs for an unspecified number of years, and gives the big-box retailer the …

There’s a time in everyone’s life they’ve hoped for a big snowstorm. As a child, it gets you out of school. Another reason is if you bought a snowblower that season at Beisswenger’s Hardware and Power Equipment in New Brighton, …

Click the picture to download a PDF of this story. By Todd Taber, ttaber@nrha.org Balancing Act Sticks and stones may break your bones, but negative online reviews can sink your business’s reputation. For many independent retailers, online reviews from customers on …