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Tag Archives: nike

COVID-19 Prompts Major Shift in Retail Operations

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On March 11, the World Health Organization declared COVID-19 a pandemic, the first in more than a decade. As the number of confirmed cases surpassed 3,100 people in 49 states, governments, communities and businesses of all sizes have been forced …

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Do Brands Need Amazon?

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In November, Nike said it would no longer sell its merchandise on Amazon. Instead, the company would focus on its own direct-to-consumer e-commerce sales. The decision is creating uncertainty as to how strongly established brands should rely on the e-commerce …

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