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Tag Archives: online

FTC Sues Amazon for Illegally Maintaining Monopoly Power

amazon lawsuit

The Federal Trade Commission (FTC) and 17 state attorneys general today sued Amazon.com, Inc. alleging that the online retail and technology company is a monopolist that uses interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power. The FTC …

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4 Ways To Optimize Your Google Ads Keyword Selection

google ad

Selecting the appropriate keywords for your Google Ads can immensely improve your ad campaign. We’ve compiled a list of keyword best practices to bring substantial and quality online traffic to your operation. Consider your customer. When using Google Ads, you …

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Why You Should Respond to Negative Reviews

negative reviews

No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …

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The Benefits of Creating a Social Media Policy

social media policy

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

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Standing Out Online Is Key Theme at E-Retailer Summit

online

The second annual eRetailer Home Improvement Summit was held Nov. 29-Dec. 1 in Orlando, Florida, and speakers at the event discussed how home improvement retailers and suppliers can compete online. Differentiating Your Store Al Meyers, who leads business innovation strategy …

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