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Tag Archives: online

4 Ways To Optimize Your Google Ads Keyword Selection

google ad

Selecting the appropriate keywords for your Google Ads can immensely improve your ad campaign. We’ve compiled a list of keyword best practices to bring substantial and quality online traffic to your operation. Consider your customer. When using Google Ads, you …

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Why You Should Respond to Negative Reviews

negative reviews

No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …

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The Benefits of Creating a Social Media Policy

social media policy

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

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Standing Out Online Is Key Theme at E-Retailer Summit

online

The second annual eRetailer Home Improvement Summit was held Nov. 29-Dec. 1 in Orlando, Florida, and speakers at the event discussed how home improvement retailers and suppliers can compete online. Differentiating Your Store Al Meyers, who leads business innovation strategy …

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