McGuckin Hardware tried a unique way to promote product: find a graffiti artist, give him paint and plywood and invite the community to watch what happens. The Boulder, Colorado, store started carrying Ironlak spray paint within the past year. Having an artist demonstrate how to …
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Create a Tailgate Display for Any Season
As summer approaches and your customers make plans to go on camping excursions, trips to the beach or spend hours watching their kids’ T-ball tournaments, now is the time to get all of your tailgating products in prominent view. If you set …
Read More »Contest Creates Talking Point on Store’s Facebook Page
When the staff at Purcell Ace Hardware hosted a Duck Tape corsage contest for area schools, they were able to use the store’s social media page to the fullest, engage younger customers and work with the community. “We were looking …
Read More »Tailgate Selling Guide
Tailgating is a growing category across the country, and almost a sport itself. In Hardware Retailing‘s April 2015 issue of the magazine, editors spoke with retailers in college towns across the country to understand how they promote their tailgating products within the community. …
Read More »Sports Fan to Store Fanatic: Five Ways to Sell the Tailgate and Barbecue Category
To download a PDF of this story, click here. To download the Tailgate Selling Guide, visit hardwareretailing.com/sell-tailgate. At the beginning of the school year, students, faculty and community members in college towns across the country gear up for the return of classes and university sporting …
Read More »Social Media Tips To Increase Your Sales
Whether you like it or not, businesses like yours are often the topic of social media conversations. On Facebook, Twitter, Pinterest and elsewhere on the web, consumers are publicly spilling their opinions and preferences for stores, products and services with family, friends and strangers. …
Read More »Businesses of All Sizes Help Make Ladies’ Night a Success
When Linda Johnson, owner of Village True Value Hardware in Western Springs, Illinois, held the store’s second ladies’ night last August, she turned to both local businesses and national vendors for help with seminars and product giveaways. “Being in the …
Read More »Mason Jar Projects
Have you or your employees ever been approached by a customer who is ready to tackle a project they discovered on Pinterest? Whether they hand over their smartphone or not, your DIY-savvy customers are browsing the Web frequently in search of …
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