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Tag Archives: promotions

Holiday Shoppers Predicted to Spend More on Gift Cards

As the holiday season quickly approaches, many consumers will be searching for gifts for family and friends. While they may have specific products on their shopping list, many will be giving the gift of shopping by providing a gift card. According to NRF’s ... Read More »

Customer Experience Key to Brick-and-Mortar Businesses

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what ... Read More »

Maximizing In-Store Displays

The online retail realm allows for immense personalization and product displays. Product advertising and promotional content can be updated instantaneously. For brick-and-mortar stores, updating in-store displays takes more than a click of a button, therefore retailers must optimize their product ... Read More »

Get Customers to Love Your Brand, Not Just the Discount

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes ... Read More »

Benefits and Challenges of Social Media

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but ... Read More »

Social Media During the Holiday Season

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas ... Read More »

Content Marketing Builds Credibility and Customer Base

You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, ... Read More »

Lowe’s Hit with False Advertising Suit

Lowe’s has been ordered to pay $1.6 million to settle a lawsuit alleging inaccurate and misleading advertising. According to Marin News, the settlement, ordered by Marin Superior Court Judge Paul M. Haakenson, is the culmination of a civil enforcement action ... Read More »