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Tag Archives: promotions

More Consumers to Shop Local this Holiday Season

Independent retailers can expect to see more customers looking to shop local this holiday season, according to an article by Forbes. The article explains that, based on a recent survey by Deloitte, “more than two-thirds (68%) of consumers plan to shop …

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Hardware Stores Collect Food for Homeless Pets

Ace Hardware stores in the Springfield, Massachusetts, area are collecting pet food for local humane societies and animal shelters. Rocky’s Ace Hardware, a family-owned business, will collect the pet food through Dec. 23 at its nine stores in the Springfield …

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Ace Hardware Exemplifies Using Customer Service as Marketing Tool

Customer service is now getting recognition as a marketing tool for retailers, and Ace Hardware’s service is getting applause along with retailers such as Zappos.com and Morton’s The Steakhouse. Traditionally, the customer service and marketing departments were two separate entities, but …

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Holiday Shoppers Predicted to Spend More on Gift Cards

As the holiday season quickly approaches, many consumers will be searching for gifts for family and friends. While they may have specific products on their shopping list, many will be giving the gift of shopping by providing a gift card. According to NRF’s …

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Customer Experience Key to Brick-and-Mortar Businesses

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …

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Maximizing In-Store Displays

The online retail realm allows for immense personalization and product displays. Product advertising and promotional content can be updated instantaneously. For brick-and-mortar stores, updating in-store displays takes more than a click of a button, therefore retailers must optimize their product …

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Get Customers to Love Your Brand, Not Just the Discount

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes …

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Benefits and Challenges of Social Media

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

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