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Tag Archives: research

Targeting Multiple Generations of Shoppers With Events

Retail events are attracting shoppers from across generations, but younger shoppers are the biggest fans. Nearly 50 percent of all U.S. consumers attended an in-store event in 2018, according to research from the National Retail Federation (NRF). More shoppers from ... Read More »

Going and Going With Battery-Powered Outdoor Power Equipment

Many consumers are skeptical of battery-powered outdoor power equipment, though battery technology has advanced rapidly. Homeowners tend to question the run time, power capability, price and durability of battery-powered equipment, research from The Farnsworth Group shows. Older shoppers are more ... Read More »

Participate in the 2019 Cost of Doing Business Study

2019 cost of doing business study

Do you ever wonder how your operation compares financially to other retailers across the country? Are you curious about the deciding factors that separate an average business from a high-profit operation? If these are questions you ask yourself as you ... Read More »

New Study Highlights Brick-and-Mortar, E-Commerce Connection

As e-commerce continues to grow in popularity among customers, a new study from the National Retail Federation and research firm Forrester shows that retailers are finding new ways to meet customer needs both online and offline. The State of Retailing ... Read More »

Housing Trends Report: Millennials Are the Most Likely to Buy Homes

Housing Trends Report

At the end of 2018, fewer Americans were planning to buy a house in the next 12 months than during the year prior—but members of the millennial generation were the most likely to plan a home purchase. The National Association ... Read More »

Homeowners Make Project Plans for 2019

Click the picture to download a PDF of this story. By Kate Klein, kklein@nrha.org Fewer homeowners are planning projects to redo, improve, repair or maintain their houses early in 2019 compared to the year prior, according to fourth-quarter research from the nonprofit Home ... Read More »

When Aging Motivates Major Bathroom Remodels

bathroom remodels

Homeowners who are planning to accommodate their own aging or that of close family members are more likely to invest in major master bath upgrades in their homes, according to recent research from the home improvement website Houzz. In fact, ... Read More »

Returns and the Customer Service Experience

Click the picture to download a PDF of this story. The weeks and months after the winter holidays tend to be heavy on returns­—and retailers’ return policies can greatly impact future customer loyalty. Retailers, on average, expect 11 percent of their 2018 ... Read More »