COVID-19 Updates
Home » Tag Archives: research

Tag Archives: research

How Will You Budget for 2021?

budget

After an unprecedented year full of retail volatility and strong sales for home improvement retailers, how will you budget for your business in 2021? Over the past few months, the North American Retail Hardware Association (NRHA) has received hundreds of …

Read More »

The Farnsworth Group, HIRI Partner for Weekly COVID-19 Updates

covid-19

Market research firms The Farnsworth Group and the Home Improvement Research Institute have announced an ongoing partnership to deliver weekly updates on how COVID-19 is impacting DIYers and contractors. The two organizations say the goal of the weekly updates is …

Read More »

DIY Landscaping Projects Take Root

DIY landscaping

The Home Improvement Research Institute (HIRI) recently collected data regarding what motivates home improvement customers to tackle gardening and landscaping projects. Their data can help you strategize your inventory to best meet these customers’ needs before spring weather returns to …

Read More »

Monitoring the Market: Quarter 1

Use the following industry metrics to anticipate emerging trends and opportunities in the channel. Data is not seasonally adjusted, meaning these graphs represent real-time shifts in the market. Understand consumers’ desire to save or spend by gauging overall consumer confidence …

Read More »

Research Shows Why Company Culture Matters

company culture

A company culture — the operation’s work atmosphere and core values—are critical for customer and employee satisfaction. Research from global research firm PwC reinforces why. A good company culture impacts employee performance, job satisfaction and loyalty, according to PwC. And …

Read More »

Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

Read More »

Retailers Must Diversify to Overcome Tariff Tensions

tariffs

Writing for the National Retail Federation (NRF)’s blog, president and CEO Matthew Shay reflected on the effects recent tariff escalations between the U.S. and China have taken on retail supply chains. Review some of his takeaways here. Retailers can’t move …

Read More »

Your Customers Are Shopping Online

Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …

Read More »

covid-19 home improvement

COVID-19: Its Impact on the
Home Improvement Industry

 

Wednesday, Sept. 30 at 2 P.M. ET