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Tag Archives: research

Research Shows Why Company Culture Matters

company culture

A company culture — the operation’s work atmosphere and core values—are critical for customer and employee satisfaction. Research from global research firm PwC reinforces why. A good company culture impacts employee performance, job satisfaction and loyalty, according to PwC. And …

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Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

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Retailers Must Diversify to Overcome Tariff Tensions

tariffs

Writing for the National Retail Federation (NRF)’s blog, president and CEO Matthew Shay reflected on the effects recent tariff escalations between the U.S. and China have taken on retail supply chains. Review some of his takeaways here. Retailers can’t move …

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Your Customers Are Shopping Online

Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …

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2019 State of Independents Conference to Highlight Retail Opportunities

state of independents conference

At the 2019 State of Independents Conference Dec. 5 in Indianapolis, industry analysts and retailers will take a look at how global changes are affecting their day-to-day retail reality on a local level. Registration to attend the one-day event held …

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HIRI Presenter Highlights Home Improvement Trends

hiri

At the 2019 HIRI Insights Summit, a two-day research conference in Chicago presented by the Home Improvement Research Institute (HIRI), industry analysts and home improvement executives gathered to discuss the health of home improvement in the U.S. To start the …

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Kitchens Are Popular to Remodel

kitchens

Kitchens are the most popular room for homeowners to remodel, according to online home improvement company Houzz. The 2019 U.S. Houzz & Home Study shows that the typical kitchen remodel costs $14,000, making kitchens the most expensive room to update …

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6 Retail Takeaways From 2019 HIRI Insights Summit

2019 HIRI Insights Summit

At the 2019 HIRI Insights Summit, presented by the Home Improvement Research Institute (HIRI), a range of industry analysts explored how shifting consumer trends, new retail technology and labor shortages are affecting the home improvement market. 1. Despite uncertainty, the …

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