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Tag Archives: research

The Farnsworth Group, HIRI Partner for Weekly COVID-19 Updates

covid-19

Market research firms The Farnsworth Group and the Home Improvement Research Institute have announced an ongoing partnership to deliver weekly updates on how COVID-19 is impacting DIYers and contractors. The two organizations say the goal of the weekly updates is …

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DIY Landscaping Projects Take Root

DIY landscaping

The Home Improvement Research Institute (HIRI) recently collected data regarding what motivates home improvement customers to tackle gardening and landscaping projects. Their data can help you strategize your inventory to best meet these customers’ needs before spring weather returns to …

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Monitoring the Market: Quarter 1

Use the following industry metrics to anticipate emerging trends and opportunities in the channel. Data is not seasonally adjusted, meaning these graphs represent real-time shifts in the market. Understand consumers’ desire to save or spend by gauging overall consumer confidence …

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Research Shows Why Company Culture Matters

company culture

A company culture — the operation’s work atmosphere and core values—are critical for customer and employee satisfaction. Research from global research firm PwC reinforces why. A good company culture impacts employee performance, job satisfaction and loyalty, according to PwC. And …

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Reaching Customers Via Targeted Marketing

targeted marketing

Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business.     targeted …

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Retailers Must Diversify to Overcome Tariff Tensions

tariffs

Writing for the National Retail Federation (NRF)’s blog, president and CEO Matthew Shay reflected on the effects recent tariff escalations between the U.S. and China have taken on retail supply chains. Review some of his takeaways here. Retailers can’t move …

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Your Customers Are Shopping Online

Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI). About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the …

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2019 State of Independents Conference to Highlight Retail Opportunities

state of independents conference

At the 2019 State of Independents Conference Dec. 5 in Indianapolis, industry analysts and retailers will take a look at how global changes are affecting their day-to-day retail reality on a local level. Registration to attend the one-day event held …

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