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Tag Archives: research

Do Consumers Know You Are Locally Owned?

While many consumers can recognize an independent home improvement store by its small-town feel and top-notch service, many don’t know a business is locally owned and operated if it uses national branding or has multiple locations. Customers may see a …

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Younger Shoppers Are More Likely to Impulse Buy

We all do it. We all visit a store with a shopping list in hand and end up buying more than the items listed. This list abandonment happens for many reasons, but some of us — depending on age — …

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Farnsworth Group Hires Experienced Researcher

Market research firm The Farnsworth Group has added an experienced market researcher to its team. Josh Bender, who has more than 10 years of market research experience developing long-term relationships with Fortune 500 clients, is the firm’s new business development manager. The Farnsworth …

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Payroll Makes a Performance Difference

Motivating employees to work hard is a challenge managers will always face because some associates are naturally driven to do their best every day while others lack initiative. Employee appreciation lunches, discounts on products and other recognition methods all boost …

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Importance of Made in America Products

With July Fourth approaching, Americans are flying U.S. flags, finalizing parade and other event plans, buying fireworks and reflecting on their country’s heritage. This patriotic time is ideal for reminding your community of your identity as a local, hometown operation. …

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Home Sweet Home Study Marketing Materials

In the July issue of Hardware Retailing magazine, we took an in-depth look at the Home Sweet Home Study, brought to you by North American Hardware and Paint Association and Independent We Stand. The study revealed significant data that impact our industry …

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Home Sweet Home Study

To download a PDF of this story, click here. Visit hardwareretailing.com/shoplocal to download the marketing material presented in this story or download holiday-themed signage.  It’s a Fact: Shopping at Independent Home Improvement Retailers Builds Stronger Communities By Kate Klein, kklein@nrha.org and Sara Logel slogel@nrha.org Main Street used to serve as the go-to …

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In-Store Experiences Are Still Relevant

More than ever, consumers are looking to brick-and-mortar stores for an experience that helps them validate their final purchasing decisions, despite their extensive online retail options. TimeTrade, an online appointment scheduling software company, recently conducted a survey of 1,029 consumers …

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