Tag Archives: research

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …

According to an article by The Shelby Report, a recent study of millennials may be able to help discover how and why brand loyalty is formed. The 2015 Top 50 Millennial Brand Ranking Report by Mossylvania, an independent digital advertising …

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …

You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …

NewGeography, a site that focuses on where people live and work, recently analyzed the relationship between urban cores and millennials. It is true that there is an upsurge in urban core living that reflects the living preferences of millennials. However, …

Surveys are a great way to get feedback from customers, but sometimes the questions provide ambiguous answers rather than specific, helpful advice. An article from Retail Customer Experience highlights six questions to ask your customers that will provide valuable feedback …

A retailer’s payroll expense can be a critical variable in whether or not the operation is profitable. The North American Retail Hardware Association’s 2014 Employee Compensation Report provides retailers with guidelines of how other operations handle salaries, benefits and more. …