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Tag Archives: research

2012 Market Measure: The Industry’s Annual Report

To watch the full video, click here. NRHA’s most popular webcast, the Market Measure will provide original data from its annual report. This webcast is an essential tool for any channel of the home improvement sector and will provide an …

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Evolution of the Big Box

To watch the full video, click here. With contradicting rumors flying around about home improvement big boxes it’s hard to tell whether these mega-chains are cannibalizing themselves or gaining consumer popularity through improved customer service. It’s time to give the …

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The Evolving Home Improvement Channel

To watch the full video, click here. Get in touch with the ins and outs of the distribution, manufacturing and retail segments of today’s evolving home improvement channel. Tune in for coverage on what’s going on within the industry’s largest …

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The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …

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Taking Off the Green-Tinted Glasses

NRHA conducted consumer research with over 250 surveys across the country to hear from the people driving the eco-friendly trend. In this presentation, you’ll learn how concerned consumers are about the eco-friendliness of products and what influences them to buy green. Click …

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