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Tag Archives: social media

3 Steps for Launching a General Awareness Campaign

general awareness

How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …

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10 Wins on Small Business Saturday

small business saturday

The holiday shopping season will be here before you know it. On Nov. 30, Small Business Saturday will draw millions of shoppers to independent retailers in their communities—and you won’t want to miss out. Here are 10 ways to capitalize …

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Retailers at Blish-Mize Fall Buying Market Seek New Products, Educational Opportunities

blish-mize market

Blish-Mize held its Fall 2019 Buying Market at in Overland Park, Kansas, Sept. 19-21, and retailers came to the event in search of good deals and solutions to enhance their operations going into the fall and winter seasons. With strong …

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Using Digital Strategies to Grow Closer to Customers

digital strategies

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

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How Social Media Impacts Interviews

social media

Keeping your eyes out for potential new hires is critical for retail success. These days, you have many resources to help you determine if a candidate will be a benefit to your operation, including their social media profiles. Stacey Furtado, …

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The Benefits of Creating a Social Media Policy

social media policy

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

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3 Reasons to Develop a Digital Marketing Strategy

digital

Lynn Switanowski, founder and president of Creative Business Consulting Group, has spent her career helping independent businesses in many industries grow sales and increase profits while appealing to a changing consumer market. Hardware Retailing talked to Switanowski about why retailers …

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Growth Is the Result of Ambridge Do it Best Home Center’s Social Experiment

ambridge do it best

As far as independent home improvement operations go, Ambridge Do it Best Home Center in Ambridge, Pennsylvania, may be considered young, but that hasn’t stopped the operation from growing through a challenging economy in a small town. One of the …

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