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Tag Archives: social media

Using Digital Strategies to Grow Closer to Customers

digital strategies

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

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How Social Media Impacts Interviews

social media

Keeping your eyes out for potential new hires is critical for retail success. These days, you have many resources to help you determine if a candidate will be a benefit to your operation, including their social media profiles. Stacey Furtado, …

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The Benefits of Creating a Social Media Policy

social media policy

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

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3 Reasons to Develop a Digital Marketing Strategy

digital

Lynn Switanowski, founder and president of Creative Business Consulting Group, has spent her career helping independent businesses in many industries grow sales and increase profits while appealing to a changing consumer market. Hardware Retailing talked to Switanowski about why retailers …

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Growth Is the Result of Ambridge Do it Best Home Center’s Social Experiment

ambridge do it best

As far as independent home improvement operations go, Ambridge Do it Best Home Center in Ambridge, Pennsylvania, may be considered young, but that hasn’t stopped the operation from growing through a challenging economy in a small town. One of the …

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Follow These 5 Instagram Accounts for Retail Inspiration

instagram

At any given moment, there are at least half a dozen social media platforms out there. Adding yet another account and figuring out what to post and how to grow your follower account can seem daunting. When it comes to …

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Stanley Black & Decker Questions ‘Real Home’ of Craftsman

Stanley Black & Decker

Stanley Black & Decker has filed a lawsuit to prevent Sears from calling itself the “real home” of the Craftsman brand, according to the Chicago Tribune. Stanley Black & Decker purchased the brand from Sears in 2017 in a deal …

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5 Strategies to Improve Your Email Marketing

email marketing

Building an email list is no small feat, and once you have customers on your list, you want to keep them interested in what you have to say and what you have to sell. Review the following tips to be …

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