Shop-local movement Independent We Stand is offering free resources to help small businesses keep sales strong during the impact of COVID-19. The organization recently released a list of five ways customers can support small businesses. Among the organization’s tips is …
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As social media use grew in the past decade, so did the reach of online marketing videos, according to a recent report from marketing firm Wyzowl. Data from nearly 700 marketers and consumers reveals some of the powerful reasons video …
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NRHA follows and interacts with more than a thousand home improvement retailers via Instagram. Social media is a great tool for retailers to communicate with customers, so it’s easy to see why so many retailers are using it to stand …
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Retailers across the country have expressed similar challenges when it comes to hiring long-term, qualified employees: It’s tough out there. According to the U.S. Bureau of Labor Statistics, in 2019, unemployment was the lowest it had been in 50 years. …
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How do you communicate your uniqueness to your customers? The nugget of differentiation that defines your business should be the core of your next general awareness campaign. A general awareness campaign isn’t tied to a sale or a product. Instead, …
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The holiday shopping season will be here before you know it. On Nov. 30, Small Business Saturday will draw millions of shoppers to independent retailers in their communities—and you won’t want to miss out. Here are 10 ways to capitalize …
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Blish-Mize held its Fall 2019 Buying Market at in Overland Park, Kansas, Sept. 19-21, and retailers came to the event in search of good deals and solutions to enhance their operations going into the fall and winter seasons. With strong …
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Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations. Zach Williams says how home improvement products are marketed, …
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