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Tag Archives: social media

How to Use Instagram to Engage and Sell

instagram

Click the picture to download a PDF of this story. Using Instagram to Engage and Sell For many small business owners, finding ways to reach new customers and keep loyal clientele engaged can be constant challenges. Print and digital advertising …

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Promote Mother’s Day and Father’s Day Shopping

Mother's Day

On Mother’s Day and Father’s Day, children across America will be panicking. Yet again, the holidays will have snuck up on them, and they’ll be in a pinch to find the perfect last-minute gifts. Use the North American Retail Hardware …

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McGuckin Hardware Captivates the Community on Social Media

social media

          Click the picture to download a PDF of this story. Hardware Retailing staffers Melanie Moul and Todd Taber contributed to this article. Socially Inclined McGuckin Hardware’s slogan is “Colorado’s favorite everything store,” and for the Boulder, Colorado-area …

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Instagram COO Says Users ‘Want to Hear From Businesses’

Instagram

Instagram began as a social media platform to share filtered photos with friends when it launched in 2010, and the app has grown to an online community of 1 billion people around the world since then. Now businesses are using …

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Facebook Famous: Triangle True Value Gains 35K Fans From Viral Video

viral video

When Triangle True Value Hardware created its Facebook page about five years ago, the team just wanted a way to connect with its loyal customers in Greenwood, South Carolina. Will Thompson, store manager, has been managing the page to keep …

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Website and Social Media, Crucial Tools for Business

website

It’s no secret that for independent retailers, being present in the digital space is crucial to remain competitive. According to research presented at the 2017 State of Independents Conference, 65 percent of consumers say that if an item is available …

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6 Ways to Reach Customers Using Marketing

Click the picture to download a PDF of this story. By Hilary Welter, hwelter@nrha.org Jack is in the market for luggage. Soon after he searched for suitcases online, he got an ad on Facebook for a brand whose website he’d visited. Over …

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Five Ways to Test and Track Marketing Tactics

Marketing Tactics

When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge …

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COVID-19: Its Impact on the
Home Improvement Industry

 

Wednesday, Sept. 30 at 2 P.M. ET