Tag Archives: social media

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

Lynn Switanowski, founder and president of Creative Business Consulting Group, has spent her career helping independent businesses in many industries grow sales and increase profits while appealing to a changing consumer market. Hardware Retailing talked to Switanowski about why retailers …

As far as independent home improvement operations go, Ambridge Do it Best Home Center in Ambridge, Pennsylvania, may be considered young, but that hasn’t stopped the operation from growing through a challenging economy in a small town. One of the …

At any given moment, there are at least half a dozen social media platforms out there. Adding yet another account and figuring out what to post and how to grow your follower account can seem daunting. When it comes to …

Stanley Black & Decker has filed a lawsuit to prevent Sears from calling itself the “real home” of the Craftsman brand, according to the Chicago Tribune. Stanley Black & Decker purchased the brand from Sears in 2017 in a deal …

Building an email list is no small feat, and once you have customers on your list, you want to keep them interested in what you have to say and what you have to sell. Review the following tips to be …

The calendar has flipped to 2019, and with the new year comes a new state of mind for many retailers. There is no question that the way consumers shop has changed significantly over the last decade, with the exponential growth …

Social media can be a great tool for retailers to engage with their customers and promote what is great about the industry and their businesses. Some of the most influential people on social media might well be those customers, which …