Tag Archives: social media

          Click the picture to download a PDF of this story. Hardware Retailing staffers Melanie Moul and Todd Taber contributed to this article. Socially Inclined McGuckin Hardware’s slogan is “Colorado’s favorite everything store,” and for the Boulder, Colorado-area …

Instagram began as a social media platform to share filtered photos with friends when it launched in 2010, and the app has grown to an online community of 1 billion people around the world since then. Now businesses are using …

When Triangle True Value Hardware created its Facebook page about five years ago, the team just wanted a way to connect with its loyal customers in Greenwood, South Carolina. Will Thompson, store manager, has been managing the page to keep …

It’s no secret that for independent retailers, being present in the digital space is crucial to remain competitive. According to research presented at the 2017 State of Independents Conference, 65 percent of consumers say that if an item is available …

Click the picture to download a PDF of this story. By Hilary Welter, hwelter@nrha.org Jack is in the market for luggage. Soon after he searched for suitcases online, he got an ad on Facebook for a brand whose website he’d visited. Over …

When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge …

Facebook Community Boost, a new program that aims to help small business employees learn how to use Facebook to connect with customers and increase business, will sweep through 30 U.S. cities in the next year, USA Today reports. Facebook plans to …

Click the picture to download a PDF of this story. Your Facebook page represents your business on social media, and it is a space to promote in-store events, announce new products and sales and connect with your customers. Having a presence on …