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Tag Archives: technology

Customer Experience Key to Brick-and-Mortar Businesses

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …

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Google’s Nest adds Revolv to Smart Home Team

The future is before us, as consumers have control of their home with the touch of a button. According to the New York Time, Google’s Nest recently purchased the home automation company Revolv, adding to its smart home team. The …

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Lowe’s Uses Robots to Assist Customers

Lowe's

The future has arrived. Robots are helping customers shop, and we’re not talking about smartphones. In late November, Lowe’s will introduce its robotic shopping assistant to a California Orchard Supply Hardware store. The 5-foot tall OSHbot is bilingual, can display …

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Benefits and Challenges of Social Media

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

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Online Research Leads to In-Store Purchases

Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …

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Social Media During the Holiday Season

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …

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