Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …
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International Housewares Association Launches New Consumer-Facing Website
Inspired Home, a new website from the International Housewares Association (IHA), was launched mid-October as a resource for consumers to discover trends in home and housewares products. IHAInspiredHome.org, “delivers compelling information and ideas across a broad spectrum of home lifestyle …
Read More »Google’s Nest adds Revolv to Smart Home Team
The future is before us, as consumers have control of their home with the touch of a button. According to the New York Time, Google’s Nest recently purchased the home automation company Revolv, adding to its smart home team. The …
Read More »Lowe’s Uses Robots to Assist Customers
The future has arrived. Robots are helping customers shop, and we’re not talking about smartphones. In late November, Lowe’s will introduce its robotic shopping assistant to a California Orchard Supply Hardware store. The 5-foot tall OSHbot is bilingual, can display …
Read More »Retailers Affected by Data Breaches May See Decline in Holiday Traffic
Although major retailers affected by data breaches have put a stop to the criminals activity and offered to pay for extra security over customers debit and credit cards, consumers may avoid these stores as the holiday season approaches. According to a …
Read More »Benefits and Challenges of Social Media
Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …
Read More »Online Research Leads to In-Store Purchases
Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …
Read More »Social Media During the Holiday Season
A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …
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