Sears recently introduced Connected Solutions, experiential shops that bring together assortments of smart, connected home and personal automation products. For example, a customer could program his garage door opener to be notified by text when the door is open and closed. Could …
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Data Access Affects Home Buyers’ Experiences
Computer technology has changed the way consumers shop for everything from shoes to homes. Thanks to easy access to online data, 90 percent of homebuyers surveyed by the National Association of Realtors in 2012 said the Internet was their top …
Read More »5 Ways to Enhance Your Store’s Social Media Presence
Whether you are a social media maverick or beginning a path to building your own digital community, it is important to learn the “rules of conduct” when promoting your business using social platforms. Here are five ways to make the …
Read More »Social Media Promotion Helps Customers Sell Pallets
When Kim Folchi was looking for new ways to sell wooden pallets in her store, she turned to social media. Folchi, owner of Sierra Valley Home Center in Loyalton, Calif., had a collection of pallets left over from deliveries that …
Read More »National Retail Federation Testifies on Importance of Protecting Consumer Data
The National Retail Federation recently told a congressional panel that the retail industry is committed to safeguarding and protecting consumer data and information from highly motivated and sophisticated cybercriminals and hackers. “Retailers make significant investments every year in order to protect [consumer] …
Read More »Do it Best Corp. Recognized for Information Technology Work
An ongoing commitment to mobile technology and app development in 2013 earned Do it Best Corp. a spot in a list of the top business technology innovators in the U.S. InformationWeek, a leading publication of the business technology community, placed …
Read More »Sold! Online Auction Helps Sell Slow-Moving Items
When staff at Picton Home Hardware wanted to get rid of some dead inventory, they turned to social media. A couple of employees thought of the idea of picking five items that hadn’t sold in more than a year and …
Read More »Three Trends in E-Commerce
According to David Meany, vice president of e-commerce at Orgill, Inc., there are three major trends that you should embrace when it comes to e-commerce: The most important is the mobility. Consumers expect to find your business on the web, …
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