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Tag Archives: the farnsworth group

Review 2020’s Most Active Home Improvement Product Categories

home improvement product categories

The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re …

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Analyzing the DIY Home Improvement Marketplace

home improvement marketplace

The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …

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How COVID-19 Is Changing Business for Contractors

contractors

Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals contractors are relying on brick-and-mortar home …

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PRO Group Hosts First Virtual Group Merchandising Conference

PRO Group recently hosted its first virtual Group Merchandising Conference to safeguard the health of retailers, PRO Group employees and vendor partners. From June 22-24, 40 PRO Group member distributors and 63 vendor attendees participated in more than 1,100 one-on-one …

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Exploring COVID-19’s Effect on Construction Projects

construction projects

Amid COVID-19, market research firm The Farnsworth Group and the Home Improvement Research Institute have hosted regular webinars for home improvement retailers, vendors and channel partners to explore how the pandemic was impacting DIYers and contractors. In a recent session, …

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New Data Charts DIYers’ Home Improvement Projects

home improvement projects

Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals home improvement is on the minds …

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The Farnsworth Group Plans Webinar on COVID-19’s DIY Impact

covid-19's diy impact

Market research firm The Farnsworth Group is planning a webinar to explore how COVID-19 has impacted DIYers and their future projects. The online event will take place Thursday, April 23 at 2:00 p.m. EDT. The webinar will be hosted by …

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The Farnsworth Group, HIRI Partner for Weekly COVID-19 Updates

covid-19

Market research firms The Farnsworth Group and the Home Improvement Research Institute have announced an ongoing partnership to deliver weekly updates on how COVID-19 is impacting DIYers and contractors. The two organizations say the goal of the weekly updates is …

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