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Tag Archives: the farnsworth group

How COVID-19 Affected June Home Improvement

june home improvement

Market research firms The Farnsworth Group and the Home Improvement Research Institute have released their final COVID-19 tracker report, highlighting the many ways in which the pandemic has affected home improvement DIYers and pros. Take a look at the latest …

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Home Improvement Momentum Continues in May

diy momentum

After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research …

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Understanding the Retail Needs of Home Builders

home builders

Building products marketing firm Venveo teamed up with The Farnsworth Group to survey 101 residential contractors on how their shopping patterns have shifted in the past year. The results offer valuable insight into what pros need. As monthly home starts …

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Understanding New DIY Shopping Preferences

DIY smiling man grinding handrail

Building materials marketing firm Venveo and market research firm The Farnsworth Group are releasing new data highlighting how DIY purchase behaviors have changed in the past year. After surveying nearly 1,000 DIYers, the insight into DIY purchasing and shopping preferences …

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Pro and DIY Sentiments Remain Strong Ahead of Spring Sales

diy sentiment home improvement

COVID-19 continues to have an enormous influence on the home improvement industry, affecting DIYers and professionals in unique ways. As part of its continuing COVID-19 Home Improvement Tracker, research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) …

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Key Retail Metrics Unlock Strategies for Success

Brett Thorne

Behind every facet of your business are constantly shifting numbers that offer insight and opportunity for running a more goal-focused, successful operation. It’s not enough to identify these key retail metrics once. High-performance retailers are tracking these figures consistently, observing …

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Analyzing Pro Home Improvement Activity

pro home improvement

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …

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Tracking DIY Home Improvement Activity in 2021

diy home improvement 2021

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on DIYers, new data reveals exactly …

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