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Tag Archives: the farnsworth group

Pro and DIY Sentiments Remain Strong Ahead of Spring Sales

diy sentiment home improvement

COVID-19 continues to have an enormous influence on the home improvement industry, affecting DIYers and professionals in unique ways. As part of its continuing COVID-19 Home Improvement Tracker, research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) …

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Key Retail Metrics Unlock Strategies for Success

Brett Thorne

Behind every facet of your business are constantly shifting numbers that offer insight and opportunity for running a more goal-focused, successful operation. It’s not enough to identify these key retail metrics once. High-performance retailers are tracking these figures consistently, observing …

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Analyzing Pro Home Improvement Activity

pro home improvement

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on pros, the organizations explore how …

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Tracking DIY Home Improvement Activity in 2021

diy home improvement 2021

Market research firms The Farnsworth Group and the Home Improvement Research Institute (HIRI) are tracking pro and DIY project activity as COVID-19 continues to impact the home improvement market. In the latest update focused on DIYers, new data reveals exactly …

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3 Outdoor Power Equipment Trends to Follow

outdoor power equipment

Market research firm The Farnsworth Group has delved into the consumer trends shaping the outdoor power equipment marketplace. The firm recently completed a public industry study among more than 600 DIYers who had recently purchased or plan to purchase outdoor …

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Review 2020’s Most Active Home Improvement Product Categories

home improvement product categories

The 2020 Retail Selector Study from market research firms The Farnsworth Group and the Home Improvement Research Institute is a thorough overview of the current home improvement marketplace, packed with more than 300 pages on what’s motivating shoppers, where they’re …

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Analyzing the DIY Home Improvement Marketplace

2020 home improvement sales

The home improvement channel has seen 2020 as a year of renewed focus. With more people from all walks of life rethinking exactly what they want from their homes, analyzing home improvement shoppers’ behaviors, inspirations and new retail preferences can …

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How COVID-19 Is Changing Business for Contractors

contractors

Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals contractors are relying on brick-and-mortar home …

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