Daily tasks are becoming ever more interconnected as home products with built-in Bluetooth and wireless technology become standard. This connectivity is no longer limited to personal electronics or small appliances; large appliances, such as refrigerators and washing machines, are being …
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Capturing Impulse Sales in 2021
The National Hardware Show has dedicated a new category and area of the Show floor to impulse products, called the Impulse Aisle. According to Brandon Gaille Small Business & Marketing Advice, over 90 percent of shoppers make occasional impulse purchases and …
Read More »Task vs. Relax Lighting
Finding the right lighting options for a space can be tricky, especially in multi-purpose areas; while consumers may want bright, well-lit rooms for doing tasks, they don’t necessarily want harsh lighting disrupting relaxation time and interfering with the natural winding …
Read More »Apart Together: Products for Multi-Use Spaces
In 2020, the need arose to incorporate activities traditionally conducted elsewhere (like school and work) into the home environment. One of the main difficulties faced by consumers was how to organize areas for function while maintaining that homey feel. Having …
Read More »Compare the 2021 Colors of the Year
The start of the new year is the perfect time to turn your sights to bolstering sales in your paint department. Major paint manufacturers are gearing up to market their 2021 color of the year selections, and by exploring the …
Read More »HIRI Data Highlights Popular Home Improvements
The Home Improvement Research Institute (HIRI) has revealed new insights into what’s motivating customers’ home care and maintenance spending. The 2020 HIRI Product Purchase Track Survey is now available to HIRI members. The information sheds light on home improvement product …
Read More »Resources for Retailers
The lull in sales and markets during the winter months is often the perfect time for retailers to catch up on industry trends, best practices and strategies. Luckily with the new focus on digital learning, there are many easy-to-access, go-at-your-own-pace …
Read More »Products for Dual-Purpose Spaces
Pandemic lockdowns have been difficult in a variety of ways, including the scramble to figure out work-from-home options when there isn’t a dedicated space for a home office. There are many ways to get creative when making a home office …
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