In light of True Value launching its first new brand campaign in a decade, Hardware Retailing sat down with Jake Kalnitz, True Value senior vice president, chief merchandising officer, for an exclusive look into the new Hardware Hero campaign. The …
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By Chris Kempa, True Value CEO FRESH GRASS, longer days and warm breezes usher in new opportunities to plant seeds of success this spring season. While last year presented challenges for retailers industrywide—from unpredictable weather to shifting consumer behavior—this year …
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True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …
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True Value Co. has received the inaugural “ESG and Community Award” from Allergy Standards, an international certification leader in healthier indoor environments. The award recognizes True Value’s commitment to environmental, social and governance (ESG) principles, as well as the company’s …
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True Value Co. will provide Fall Reunion attendees exclusive access to Universal Studios Florida for its Welcome Reception on Sept. 9. The twice-a-year event kicks off that morning with a session from senior leaders and the opening of the show …
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Deepening its commitment to partner with its retailers so they can find success in their local markets, True Value announced the launch of a new marketing initiative and investments in order and warehouse management at the 2024 Spring Reunion. Over …
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In the 2024 Market Measure Report, published by the North American Hardware and Paint Association, executives from the industry’s distributors and buying groups offered insights into their operations in 2023 and their plans and goals for 2024. Read the reports …
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In the 2024 Market Measure Report, published by the North American Hardware and Paint Association, industry partners offered insights into 2023 operations and their goals for 2024. Read the insights from True Value’s Chris Kempa below and download the complete report …
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