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The ABCs of Advertising

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What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune into this webinar for progressive ways today’s retailers are dominating advertising in their markets. This webinar will reveal some exclusive research on what forms of advertising really work and which don’t. Make sure you’re getting the most from your advertising campaigns.

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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