In an effort to better serve millennials, The Home Depot has created the Homeowners Hub. The online destination will provide DIY guides, product recommendations and design inspiration, catering to millennials’ struggles with home improvement projects. According to research done by The Home Depot, 74% of Millennials report that home maintenance is the most stressful part of homeownership, followed closely by home improvement projects at 68%.
“Our research has shown that lack of proper knowledge, tools and time were the top barriers for millennials navigating home improvement projects, which is especially stressful for a generation of current and soon-to-be first-time homeowners,” says Molly Battin, senior vice president and chief marketing officer at The Home Depot. “Helping homeowners complete projects is part of our DNA, so it was a natural move to create an online resource designed to empower our customers with everything they need to confidently turn their first house into a home.”
The Home Depot survey also found that eight in 10 millennials and Gen Zers want to do renovations but only 25% of millennials and 33% of Gen Zers are confident in tackling home improvement projects. The study also revealed that 90% of millennials and 92% of GenZ respondents said that having access to a centralized resource that provides guidance for first-time homeowners would be helpful to them.
Many retailers in the independent channel have already established this relationship with DIYers and new homeowners, thanks to knowledgeable employees and a high level of customer service. Independent retailers are also in a prime position to provide the guidance and know-how DIYers and new homeowners want and need. Check out these resources for ways to serve homeowners in the millennial and Gen Z audiences.