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Third-Party Sales Surge During Amazon Prime Day

Amazon says small and medium-size businesses were the big winners during the company’s 2020 Prime Day event, traditionally one of the biggest online shopping days of the year.

Third-party sellers on Amazon, which include many small enterprises, surpassed $3.5 billion in sales, nearly 60 percent higher than in 2019, Amazon confirms. The two-day event, which took place Oct. 13-14, represents the biggest day for third-party sales in Amazon history.

Top-selling categories for third-party retailers this year included wireless accessories, art supplies, craft and sewing items and health care products, Amazon says.

While third-party sellers may have enjoyed an e-commerce boost, some analysts say Prime Day may not have reached highs of previous years.

CNBC reports financial institution Citi analyzed web traffic information and found Prime Day activity was relatively flat compared to 2019. CNBC notes in previous news releases from the company specifically noted previous Prime Days as being the largest in the company’s history, a fact which was missing from this year’s press release.

CNBC notes several factors could have hampered this year’s Prime Day event, including the postponed kickoff from the traditional July date.

Additionally, retail sales data from the U.S. Census Bureau shows nonstore retailers, which includes Amazon, have had a strong year thus far; sales are up more than 20 percent so far in 2020 compared to the first nine months of 2019.

About Todd Taber

Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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