With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and building a following can cement relationships with future customers who will soon make up the majority of your sales. TikTok users are twice as likely as users of traditional social platforms to recommend a product or service they’ve discovered on the app and one and a half times more successful at convincing others to try the product or service. With many big-box stores already utilizing the platform and engaging with consumers successfully, it is vital for retailers to consider investing time and resources in the platform. Here are some best practices to get you started.
- Get to know your audience.
Analytics, located in the Creator Tools tab, gives insight into engagement, audience demographics and peak activity times. Engaging with your followers and audiences by discovering what they like and replying to comments is impactful and expands your reach.
- Collaborate with other creators.
Collaborating helps your content reach a wider audience. Reach out to similar creators, like another home improvement store or a local DIYer and discuss collaboration opportunities. Have a DIYer complete a project with products from your store or invite a local business to make a cameo.
- Participate in trending hashtag challenges.
Trending hashtags are a creative way to find new topics to expose your content to more viewers and engage with the community. Go to TikTok’s Discover page to see what hashtags are trending. Most TikTok challenges will include a hashtag stating it’s a challenge.
- Post videos regularly and share them on other social media platforms.
Being active on the platform gives your audience a reason to tune in. Posting three to five videos per week has been proven to lead to steady growth, and sharing your TikTok videos on other social media accounts will help you reach an even wider audience.