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Tracking 2 Years of Big-Box Housewares Sales

The housewares category is a growing opportunity for many independent retailers. Whether you stock housewares items to serve wholesale customers or your DIY customers keep asking for the latest kitchen gadgets and small appliances, the category is broad and can easily be tailored to your customer base.

A significant percentage of big-box store sales surround the housewares category. While these businesses tend to define housewares more broadly—many include flooring, paint and fixtures in their annual reports—it’s still important to see these sales numbers so you can adjust your inventory accordingly to compete with the stores in your market.

Check out the category sales for the last two years available for these stores below.

Amazon

Amazon doesn’t publish its category-specific sales, so these numbers regarding its sales in Home & Kitchen are drawn from estimates from third-party sources.

2017

$5.5 billion, up 20 percent year-over-year

2018

10.5 percent of total sales; fourth-largest category

Home Depot

Home Depot combines its housewares category into a major product line it calls Decor. This category includes appliances, decor, flooring, kitchen & bath and paint. See Page 44 of the 2018 Annual Report here for the 2017 and 2018 numbers outlined below.

2017

33.3 percent of total sales

2018

33.5 percent of total sales

Lowe’s

Lowe’s combines its housewares category similarly to Home Depot. It includes appliances, fashion fixtures, flooring, kitchens and paint. Click here and go to page 53 on the 2018 Annual Report for the 2017 and 2018 numbers below.

2017

39 percent of total sales

2018

39 percent of total sales (Although category sales were static, the company saw total sales growth of 3.9 percent.)

Target

As far as competition in the housewares category is concerned, Target is a formidable opponent. The big-box department store separates components of the category into beauty & household essentials (which includes paper good and cleaning products) and home furnishings and decor (which includes kitchenware and small appliances).

2017

42 percent of total sales; $30.2 billion

2018

43 percent of total sales; $32 billion

About Melanie Moul

Melanie is the communications and content manager for the North American Hardware and Paint Association. She joined the NHPA team in 2016 as an editor for Hardware Retailing and now helps lead the communications team to deliver relevant, timely content to the industry.

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