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True Value Acquires the Agway Brand 

True Value Co. announced it has acquired the brand trademark rights from Agway Farm & Home Supply, a leading wholesale product distribution company serving a network of private dealers primarily in the Northeast. 

The Agway Trademark acquisition expands True Value’s capabilities in the fast-growing farm, ranch, auto and pet categories. As part of the purchase, True Value has also obtained the rights to select private-label products and equipment. 

“Purchasing the Agway brand is an excellent fit for True Value as we continue to grow through strategic acquisitions,” says Chris Kempa, CEO of True Value. “Farm and ranch is an important category for True Value, and owning the Agway brand deepens our capacity to support our retailers in providing their customers with the products they need.” 

Currently, close to 600 retail stores operate under the Agway name. 

“We are thrilled that an iconic brand like True Value has acquired the Agway trademark and that these two highly recognizable names will continue serving communities across the country,” says Jay Quickel, president and CEO of Agway. “True Value has been a respected partner of ours for many years and is the ideal company to carry on Agway’s historical commitment to its independently owned retailers.” 

The transaction represents True Value’s second completed acquisition in 2022. In March, True Value announced the purchase of Majic, The Yenkin-Majestic Paint Corporation’s consumer paint division. 

About Carly Froderman

Carly joined the NHPA staff in 2021 as an associate editor. Born and raised in Indiana, Carly earned a B.A. in English from Indiana University Bloomington. She enjoys reading, hiking, and cheering on the Indiana Hoosiers.

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