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True Value Retailers Illuminate Communities Amid COVID-19

True Value retailers across the country are taking part in the Shine-a-Light campaign, brightening the communities they serve with decorative lights to express goodwill, hope and solidarity amid COVID-19.

True Value says its independent retailers are known as essential resources in times of crisis, and the Shine-a-Light campaign is one way for retailers to bring light to the communities they serve.

“Shine-A-Light demonstrates our collective spirit and readiness to help, while emphasizing how we’re locally strong,” says Leigh Ann Akard, owner of Akard True Value Hardware in Zionsville, Indiana. “People are loving the lights in our store front and I encourage everyone to unite with us to illuminate positivity throughout their community.”

True Value president and CEO John Hartmann says the Shine-a-Light campaign is just one of the ways True Value is assisting its retailers and the communities they serve during the pandemic.

“Independent hardware store owners and staff represent some of the most hardworking, selfless and reliable people in communities across the country,” Hartmann says. “Let’s all shine a light with them to bring hope and cheer into these challenging times.”

Learn More About True Value’s COVID-19 Response

Hartmann was recently a guest on the “Pep Talk” podcast, a special series highlighting COVID-19’s impact on retail and the home improvement industry. Learn more about True Value’s actions to safeguard retailers and customers by streaming his episode now.

About Todd Taber

Todd Taber
Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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