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Turn Renovation Into Moneymaking

Don’t forget that the remodeling market has been recovering along with the housing market, so you can plan to sell projects, such as kitchen remodels, to homeowners who want to update their houses in 2o16.

To find what remodeling projects are the most popular among homeowners, Houzz, an online home improvement community, surveyed more than 150,000 of its members in its 2015 Houzz & Home Survey. The survey analyzed a variety of topics related to remodeling.

Below is data from the survey that shows the most popular interior renovation and addition projects among homeowners.

top home renovations

Applied to Retail: Brush up on the latest trends in remodeling projects before spring, when homeowners will be itching to get some house renovations started.

Your store might not carry lumber, flooring or other building materials, but you probably offer towel rods, cabinet knobs, light fixtures and other important products that homeowners will need for a kitchen, bathroom or living room remodel. Draw attention to the items you do offer through your promotions or endcap displays.

When thinking through items to sell to homeowners interested in remodeling their houses, do not forget the outdoor living spaces, where your customers will be wanting to spend time as soon as spring weather arrives.

Hardware Retailing identified some top trends in the outdoor living space in its September issue.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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