Last year was unquestionably a year of sales momentum for independent home improvement retailers. New insight from Home Innovation Research Labs pinpoints specifically which projects grew in popularity from 2019 to 2020 as millions of North American families spent more time at home. Featuring input from 110,000 respondents, Home Innovation Research Labs’ 2021 Consumer Practices Survey reveals the top trends that emerged from 2020. Explore the data as you prepare to continue strong sales in 2021.
3 Tips to Maintain the Momentum
- Upscale outdoor living sales.
The top five most popular projects all involve outdoor living. As 2021 progresses, DIYers who invested in outdoor living projects in 2020 will look to refine those areas this year. Bolster your outdoor furniture and cooking promotions to meet their needs.
- Promote exterior improvements.
One of the most popular areas of spending was in home exteriors. Be sure to promote the easy upkeep of siding, the energy-saving potential of new windows and durable roofing options for homeowners to improve their properties.
- Help DIYers keep home comfortable.
Other product categories showing sales strength throughout the year were paint, cabinet and flooring sales. As customers spend more time at home, help them invest in quality materials in the spaces where they will spend much of their time.