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Understanding Gen-X and Millennial Employees

Whether they’re looking to fill management positions or find part-time employees to man the registers and stock shelves, retailers may find that understanding generational differences helps with hiring, retaining and motivating employees.

Generational groups all have different behaviors that impact the workplace, both positively and negatively, according to an article by Entrepreneur. The article discusses the two generations younger than the Baby Boomers, focusing on how to hire and retain Generation X and Generation Y, also known as millennials.

“To recruit, retain and motivate Xers, appeal to their desire for balance. Develop family-friendly programs that offer flexible schedules, telecommuting and job-sharing,” the Entrepreneur article explains.

Millennials are the next generation retailers need to understand. Although millennials are often “entitled, impatient and outspoken with limited ability to take criticism,” they are extremely tech savvy and believe they can change the world for the better, the article says.

In order to keep millennials happy, the article recommends offering flexibility and fun. Use positive feedback and offer constructive criticism after you earn their trust, the article suggests.

Consider attracting the younger generations through social media job postings and, to keep them engaged, find ways to thank them for their work.

To read more, click here.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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