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Unique Merchandisers for Unique Products

Lynnea Chom May 4, 2016 Merchandising 1,011 Views

Unique products deserve a unique way to be shown off. Inside the front store window at Mayer Paint and Hardware in Rochester, New York, store manager Dennis McCarthy lets employees use their creativity when coming up with ways to merchandise a collection of quirky gifts and local items. They replace standard gondola shelving with wooden crates and colorful buckets, and often create their own merchandisers.

Instead of a standard dump bin, a wooden barrel perfectly complements the wood slats on the wall, while a hanging rack made of galvanized pipe holds buckets or small items like backscratchers and hand lotion.

Tags merchandising

About Lynnea Chom

Lynnea is the senior graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in Graphic Design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and volunteering at her family-owned childcare facility.