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Use Recent Consumer Trends to Power Your Business

During the COVID-19 pandemic, many of your shoppers learned new skills to take care of their homes and families. Review data from the National Hardware Show on how you can use these customer behavior shifts to drive sales for your business now and in the years to come. For more information on current DIY trends, click here to connect with National Hardware Show vendors, buyers and attendees.

Green renovations are on the rise.

TREND
Roughly three-quarters of U.S. homeowners started residential renovations in 2020, and research shows 4 out of 10 are now planning projects to make their homes more energy-efficient.

PRODUCTS
Be sure you stock solar panels, compost kits and energy-efficient water heating systems.

Gardens are growing across the U.S.

TREND
Landscaping and gardening projects were some of the most popular projects during the pandemic, but victory gardens saw a resurgence in popularity, with online searches growing, rising 4,600 percent last year.

PRODUCTS
Stock plenty of produce seed options for customers, alongside organic soil and fertilizer options.

Homeowners believe they can.

TREND
As homeowners harvest produce from their new backyard gardens, many are looking to extend the taste of summer for months to come. That’s where canning products can make a big sales difference.

PRODUCTS
Add not only mason jars and lids of varying sizes, but also pectin and how-to guidebooks to help customers can safely.

About Todd Taber

Todd Taber
Todd is trends editor for Hardware Retailing magazine. He graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017.

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