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Use Social Media to Add Your Voice to the Small Business Rising Movement

Are you ready to add your voice to the Small Business Rising movement? Use your social media channels to amplify the message.

Small Business Rising, a new coalition of independent businesses, launched in April urging policymakers to reign in monopolies and level the playing field for independent businesses to compete and serve the needs of their communities.

Independent home improvement retailers who would like to add their voice to the Small Business Rising movement can share the coalition’s message via their social media channels. Here are three pro tips to successfully post about the movement:

1. Know your audience and keep it simple. Although other small businesses, vendors and industry professionals may follow your business’s social media accounts, many retailers have a social media audience primarily made up of customers. Therefore, your audience is most likely unfamiliar with the coalition and its objectives. It’s best to focus your messaging on what matters most to them: support for small business!

Provide brief, explanatory messaging so everyone can understand your message and what you’re trying to accomplish. Also, don’t forget to include a call to action (CTA). Invite your audience to visit the coalition’s website—don’t forget to share the link—or ask them to share your social media post.

2. Follow, like or subscribe to Small Business Rising on social media. Access the Small Business Rising website and social media accounts at the links below. You can easily share any posts or links to your own social media accounts.

Website – smallbusinessrising.net
Facebook – @RisingSmallBiz
Instagram – @RisingSmallBiz
Twitter – @RisingSmallBiz

3. Don’t reinvent the wheel. Take advantage of existing graphics and messaging put together for your use. Small Business Rising put together a media kit, and we curated the images and messaging to help you plan the best posts for your independent home improvement business (and personal) pages. Check out sample posts below.


Sample Social Media Messages and Images

Facebook
Suggested Image (Link to Download)

Sample messages:

  • It’s time for small businesses to rise up! We’re proud to join a coalition of small businesses and entrepreneurs across the country to call on federal officials to break up monopoly power and level the playing field. Visit SmallBusinessRising.net to learn more.
  • Small, independent businesses provide more value than their bigger competitors. Unchecked monopoly power is putting independent businesses and the benefits they bring to communities at risk. We’re rising up to ask federal officials to take action. Learn more at SmallBusinessRising.net.
  • Did you know monopoly power is the single biggest threat facing independent businesses? We’re joining Small Business Rising, a coalition of national and local independent business organizations representing more than 60,000 independent businesses, calling for federal action on antitrust. Learn more and join us at SmallBusinessRising.net.

Instagram
Suggested Images (1, 2, 7, 8, 9) (Link to Download)

Sample messages:

  • Small businesses, it’s time to rise up! We’re proud to join @RisingSmallBiz, a new coalition of small businesses and entrepreneurs from across the country, to call on policymakers to break up monopoly power and level the playing field. Visit SmallBusinessRising.net.
  • Concentrated market power is the biggest threat facing independent businesses, and a big part of the reason it’s become harder than ever to start and grow a business. By taking a stand against monopoly power, lawmakers can level the playing field. Learn more by visiting SmallBusinessRising.net.

Twitter
Suggested Image (Link to Download)

Sample messages:

  • Small businesses, it’s time to rise up! We’re proud to join @RisingSmallBiz, a new coalition of small businesses and entrepreneurs from across the country, to call on policymakers to break up monopoly power and level the playing field. Visit SmallBusinessRising.net.
  • Did you know monopoly power is the single biggest threat facing independent businesses? @RisingSmallBiz is a growing coalition of businesses calling for policymakers to reinvigorate antitrust. Learn more and join us: SmallBusinessRising.net.

Click here to access and download the full (free) media kit full of graphics, prepared social media posts and more put together by Small Business Rising.

About Julie Leinwand

Julie Leinwand
Julie Leinwand is the Corporate Communications Manager and Editor for NHPA. She graduated from the Missouri School of Journalism. In her spare time, she enjoys baking fanciful desserts and spending time with her puppies and husband.

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