Hardware Retailing The Industry's Source for Insights and Information
Paint and coatings brand, Valspar® is celebrating the 15th anniversary of its Color of the Year line by announcing the 2024 Color of the Year as Renew Blue. This color offers a balanced blue with a touch of grayed sea-green that focuses on wellness and comfort, setting a restful and meditative mood in any room of the house.
Valspar color experts have thoughtfully selected Renew Blue as the 2024 Color of the Year as consumers seek consistency in their homes and work to find balance where it matters most. With a renewed focus on self-care and personal well-being, homeowners are looking for ways to make their dwellings uplifting places to relax, recharge and entertain.
“Renew Blue is an incredibly versatile and all-season shade that anyone can envision in their space. Inspired by fleeting elements like fog, mist, clouds and glacier lakes, Renew Blue elevates the everyday mood, encourages self-expression and evokes a feeling of balance and calm, with a twist of unique spontaneity,” says Sue Kim, Valspar director of color marketing. “Blue is a classic shade that has become the new neutral for today’s home and can be mixed and matched to fit a variety of design styles and applications.”
With simplicity at the forefront, Valspar is differentiating its color inspiration approach from its past selection of 12 Colors of the Year by announcing one assuring Color of the Year, offering limitless design possibilities while emphasizing control, consistency and equilibrium within the home.
“The 2024 Color of the Year kicks off a simplified approach in color inspiration,” Kim says. “Our home is a space where we are creating a sense of comfort and slowing down. Having one color adaptable enough to lead any design project helps consumers feel in control of their space and their vision.”
See what other paint manufacturers picked for their 2024 Color of the Year here.
