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Veterans Spending More at Home Improvement Stores

Thank you to all Veterans who have served this country and those who continue to serve.

As Veterans are being remembered, it has been discussed how numerous companies are striving towards hiring veterans in the near future and a majority of retail operations throughout the United States offer discounts to those that have served our country.

Consider offering veteran-specific discounts or make it a goal to hire more veterans as Nielson has found that military consumers spend the most at grocery stores and home improvement stores in regards to non-military outlets. Military families tend to have more active and outdoor lifestyles explaining why “military consumers spent an average of $408 per person at home improvement stores in 2013, compared with an average of $290 per person for the general population.”

Keep military families top-of-mind as they frequent home improvement stores more than the average consumer. Offer give-back days and discounts to show your appreciation for their patronage and loyalty.

To read more about military families home improvement shopping habits click here.

About Sara Logel

Sara Logel
As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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