Hardware Retailing The Industry's Source for Insights and Information
Often overlooked during regular cleaning, a home’s walls collect fingerprints, dirt and grime. Cleaning walls isn’t always as simple as wiping down with a rag and warm water, however. The higher the gloss in a paint finish, the easier it is to wipe down, with matte paints being the hardest to clean.
Educate your customers on what types of paints are best for different rooms and how to best clean each type. High-gloss and semi-gloss paints are the most durable and best for kitchens and bathrooms. Eggshell and satin finishes have less sheen and are best for areas with less traffic like bedrooms, family rooms and dining rooms. Matte paints provide the best coverage but are harder to clean and are most suitable for low-traffic areas.
When merchandising paints, consider adding cleaning products to the mix to increase add-on sales. Products like Zep Foaming Wall Cleaner remove stubborn stains without scratching the paint or leaving a residue. The Mr. Clean Magic Eraser Extra Durable removes scuff marks and even crayon and marker stains from walls. For high walls and out-of-reach spots, the Miles Kimball Telescopic Tub and Wall Scrubber extends up to 3 feet and has foam and microfiber attachments.
