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Ways to Promote Job Openings

Keeping employees motivated and excited about their work is difficult. Some retailers say they have difficulty finding hard-working employees in the first place and then retaining them are even more challenging. So how do retailers find employees and promote job openings?

Many retailers rely on word-of-mouth referrals to find top-notch job candidates, according to NRHA’s 2014 Employee Compensation Report. Less than half of respondents to the study use online methods or the local newspaper to advertise when their stores have job openings.

promote job openings

Applied to Retail: While family and friends are reliable sources for credible candidates, many other potential employees are untapped. Hanging a sign in your store’s window and posting a job listing on a website are free and easy, and could expose your business to many prospective employees. If they see the sign at your store, they may be customers who are already familiar with your operation.

Be sure to consider what schools are in your area. Reach out to high schools and colleges to find out if they would be willing to post information about your job openings on campus or refer students to you. Most colleges have job boards where businesses can post openings to help students find jobs.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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