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Why New Movers Make Good Customers

project selection sidebarAccording to V12’s 2021 New Mover Trends Report, 83% of new movers take on home improvement projects and 64% purchase home improvement items before their move. As consumers relocate, retailers have the opportunity to gain new customers and cash in on new movers.

Source: V12’s 2021 New Mover Trends Report; National Association of Home Builders’ Economic Report; U.S. Bureau Of Census; 2021 Migration Report, North American Moving Services.


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About Carly Froderman

Carly joined the NHPA staff in 2021 as an associate editor. Born and raised in Indiana, Carly earned a B.A. in English from Indiana University Bloomington. She enjoys reading, hiking, and cheering on the Indiana Hoosiers.

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