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Wilco’s Refresh: Individual Store Performance

In 2015, farm and home lifestyle company Wilco, which has 18 stores throughout Oregon and Washington, set out to refresh its paint and sundries department, which had seen flat sales in 2012 and 2013.

The Wilco team worked to bring a new premium paint brand and a new store-within-a-store layout to several of its locations, in order to revitalize and improve sales in that category. See the chart below for details about how each of the stores did during this process.

To learn more about the process Wilco went through to refresh its paint and sundries offering, click here.

About Scott Wright

Scott Wright
A home improvement industry veteran, Scott has spent the past 20 years developing programs and services to serve NRHA’s mission of helping retailers become better and more profitable merchants. During his tenure, Scott has spearheaded the development of NRHA’s industry- leading training programs. He was also instrumental in developing content for NRHA’s PlanItDIY Consumer Awareness Initiative. Scott has a B.A. in Journalism from Indiana University’s School of Journalism and was formerly editor and associate publisher of Hardware Retailing magazine. Before that, he served as editorial director of custom publications for the association, where he was in charge of launching national B2B and B2C publications for companies such as Ace Hardware, Distribution America and United Hardware.

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