York Wallcoverings has named Blue Jean Jacket as its 2021 color of the year. The company says the light blue hue is timeless and exemplifies the relationship between the current cultural sentiment and current design trends. The color signals a trend toward comfortable, cozy interiors.
“We selected Blue Jean Jacket as our 2021 Color of the Year based on several factors,” says Carol Miller, York’s in-house trend and color expert. “From an aesthetics perspective, it’s a beautiful color found in many of our most popular wallcoverings, and we’ve seen a big shift towards styles that evoke feelings of comfort and casual togetherness at home. There have been a lot of challenges this past year, and looking into 2021, people are craving spaces that provide relaxation–similar to the familiar happiness you get from wearing your favorite denim jacket.
Miller says the color has a rich heritage.
“Furthermore, with its heritage spanning back about 130 years, we’re inspired by the denim jacket as a symbol of the American dream. It’s hard working, has homespun roots, and can be emblazoned with personality. Its diversity is endless. It feels very right to recognize Blue Jean Jacket as emblematic of strength, warmth and the centerpiece of a confident tomorrow,” Miller says.
York Wallcoverings is the largest and oldest wallcoverings producer in the U.S. Its products are designed, printed and distributed from its headquarters founded in 1895 in York, Pennsylvania. York creates residential and commercial wallcoverings under several brands and licenses available through retailers and interior design showrooms worldwide.