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Homeowners are increasingly shopping online for home improvement products, according to recent research from the Home Improvement Research Institute (HIRI).
About 33 percent of homeowners HIRI surveyed bought home improvement products online within the past year, but half of the respondents plan to buy related items online in the next year. In addition, 44 percent say they are shopping online more frequently for home improvement products than they did a year ago.
This data shows “an upward trajectory in consumer acceptance” of online shopping for home products, according to HIRI.
Average in-store spending remains higher than online spending, but that might be because homeowners are more likely to buy large items, such as lumber and major appliances, at stores, HIRI reports.
Learn more about HIRI and access market sizing and category data by joining HIRI at HIRI.org.
Source: Online Home Improvement Consumer Study, HIRI and The NPD Group
