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Creating Your Own Niche in the Market

When people think of a traditional hardware store, they may not think fishing poles and sunglasses, but it’s those very niches that drive and retain patrons at Titusville Ace Hardware in Titusville, Fla. Hear Bill Pastermack, owner and Dale Bertels, manager, share with you the road to the niches that are helping drive all-around store sales.

 

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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