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Justin Ellis: 2013 Young Retailer of the Year

To watch the full video, click here.

Identifying a lack of brand messaging and consistency in the variety of current marketing, Ellis spearheaded a rebranding effort and a store name change. The rebrand offered Ellis the opportunity to remodel both stores inside and out, repositioning departments and remerchandising every category. Less than a year after the grand reopening, the Roswell store experienced a 17 percent sales increase.

Justin Ellis is one of 8 winners of this year’s Young Retailer of the Year Award.

About Whitney Daulton

Whitney and her team contribute to the creative development of NRHA and Hardware Retailing magazine’s brand identities, marketing and advertising campaigns, events, websites and print and interactive publications. Her team works to provide independent retailers with quality information and tools to help them become better and more profitable. Whitney graduated from Indiana University with a degree in Journalism also focusing in Graphic Design. She recently completed an executive education program at Yale University.

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