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Live From The Forest

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Dan Tratensek takes a break from building the Tratensek survival hut out in the forest to present his favorite products from the month. From folding shovels to camp aprons, these new products lend themselves to selling all year round.

About Dan Tratensek

In his position as publisher of Hardware Retailing magazine, Dan has the opportunity to visit with independent retailers of all types and sizes and use these visits to shape the editorial direction of the magazine to meet the needs of the independent hardware retail market. Dan also oversees NRHA’s other publishing projects, which include a range of special interest publications, contract publishing titles, online content and more. Dan formerly worked as an editor and reporter for Hardware Retailing and has been involved in business journalism and news reporting for the past two decades

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