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The Changing Big Box Dynamic

This presentation examines how the recession has affected big boxes in the home improvement industry and how the big boxes have responded to the changing market. It also looks at proprietary consumer research to determine how today’s shoppers perceive the different boxes and discusses the opportunities and challenges the big-box formats will face as the market evolves.

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About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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